When
people are under time pressure to make a purchasing decision, they tend to rely
on cues and shortcuts provided by the retailer. This might lead them to choose
products that are prominently displayed or easily recognizable.
Time-limited
sales and the perception of limited stock create a sense of urgency. Consumers
often focus on the potential loss of missing out on a deal rather than
considering the actual value or necessity of the product.
People
tend to attach greater importance to the fear of losing out on a bargain than
the satisfaction of buying something useful. The fear of missing out (FOMO)
drives decision-making under pressure.
Making
rushed decisions due to time constraints can lead to feelings of guilt or
anxiety after the purchase, commonly referred to as "buyer's
remorse."