The informal phrase “aura farming” means doing things mainly to gain attention, praise, or admiration, especially on social media.
People who aura farm often post photos or act in certain ways to look cool, kind, rich, attractive or interesting, even if it’s exaggerated or not genuine.
“aura” 可以指 “一個人的氣場”，而 “farming” 有 “養殖，培養” 的意思。在英語社交媒體中，由 “aura” 組成的新興表達 “aura farming” 被人們用來描述 “為了獲得認同、吸引關注而刻意打造一種獨特、富有魅力，看似毫不費力但其實需要精心策劃的個人形象，從而維護自己在網路或現實中的 “氣場“ 和 “人設“的行為”。
👉點我看原文👈
The goal is to boost their image or reputation, which is also described as earning “aura points.” While aura farming can be harmless fun, it can sometimes feel obvious or embarrassing when people try too hard.
We see people “aura farming“ online a lot these days. People might post images of themselves doing a good deed for someone else, or might manipulate a photo to make themselves look more attractive or rich, all because they want to boost their aura – their reputation.
“Aura farming“ is a very social media inspired phrase. People are “farming“ for likes and compliments – they're intentionally doing actions repetitively to create a different and better image of themselves. We can also say someone is trying to earn “aura points“.
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Driving a sports car to a class reunion?
👉點我看原文👈
The goal is to boost their image or reputation, which is also described as earning “aura points.” While aura farming can be harmless fun, it can sometimes feel obvious or embarrassing when people try too hard.
We see people “aura farming“ online a lot these days. People might post images of themselves doing a good deed for someone else, or might manipulate a photo to make themselves look more attractive or rich, all because they want to boost their aura – their reputation.
“Aura farming“ is a very social media inspired phrase. People are “farming“ for likes and compliments – they're intentionally doing actions repetitively to create a different and better image of themselves. We can also say someone is trying to earn “aura points“.
🍇
Driving a sports car to a class reunion?
Come on, stop aura farming.
開跑車去參加同學會？拜託，別再耍帥了。
My relative just loves going to fancy and expensive restaurants and then posting pictures of them.
My relative just loves going to fancy and expensive restaurants and then posting pictures of them.
She's definitely aura farming.
我親戚很愛去那種高級昂貴的餐廳，然後在那裡狂拍照片發文。她絕對是在經營形象。
She’s always carrying a skateboard, but she doesn't even know how to ride it.
我親戚很愛去那種高級昂貴的餐廳，然後在那裡狂拍照片發文。她絕對是在經營形象。
She’s always carrying a skateboard, but she doesn't even know how to ride it.
She's just aura farming.
她整天帶著滑板，但根本不會溜。她純粹只是在刷氣場。
He borrowed his friend’s luxury watch just to post one story — classic aura farming.
他只為了發一則限動就借朋友的名錶，典型的刷氣場行為。
She thought posting sunrise yoga photos would earn her some aura points.
她以為發日出瑜伽照可以幫自己討讚。
My cousin tries to earn aura points by pretending he loves reading philosophy books.
我表哥假裝很愛讀哲學書，想藉此經營形象。
Posting gym selfies every single day feels less like fitness and more like aura farming.
每天發健身自拍，感覺不像是在運動，反而更像在經營形象。
This celebrity volunteered for one day, took ten photos, and disappeared.
He borrowed his friend’s luxury watch just to post one story — classic aura farming.
他只為了發一則限動就借朋友的名錶，典型的刷氣場行為。
She thought posting sunrise yoga photos would earn her some aura points.
她以為發日出瑜伽照可以幫自己討讚。
My cousin tries to earn aura points by pretending he loves reading philosophy books.
我表哥假裝很愛讀哲學書，想藉此經營形象。
Posting gym selfies every single day feels less like fitness and more like aura farming.
每天發健身自拍，感覺不像是在運動，反而更像在經營形象。
This celebrity volunteered for one day, took ten photos, and disappeared.
He's just pure aura farming.
他只志工一天，卻拍了十張照片就消失了，完全是在經營形象。
She keeps bringing her guitar to cafés but never plays it. She’s clearly aura farming.
她每次都把吉他帶去咖啡廳卻從來不彈，很明顯是在經營形象。
That influencer is always filming himself helping strangers. It's a bit obvious that he's aura farming.
那個網紅總是在拍自己幫助陌生人，有點太刻意經營形象了。
他只志工一天，卻拍了十張照片就消失了，完全是在經營形象。
She keeps bringing her guitar to cafés but never plays it. She’s clearly aura farming.
她每次都把吉他帶去咖啡廳卻從來不彈，很明顯是在經營形象。
That influencer is always filming himself helping strangers. It's a bit obvious that he's aura farming.
那個網紅總是在拍自己幫助陌生人，有點太刻意經營形象了。